Communication is vital for technical innovation projects to build understanding, stimulate creativity and extend reach and impact. Brilliant ideas go unrealized if they are not accompanied by strong marketing.
Communicating and disseminating the value of research and innovation projects and results is essential to build awareness, stimulate engagement, build understanding, promote results, as well as extend their reach and impact. Effective communication and marketing it’s all about transmitting the proper messages clearly and timely through selected channels and curated contents adapted to the target audiences.
In the last 10 years, Martel’s specialised in communication and marketing to promote research and innovation, disseminating and marketing science, technology and policy-driven efforts across a variety of fields, primarily within the ICT domain, but extending to vertical sectors, such as Smart Cities, Transport and Logistics, Manufacturing, Health Care, Social Innovation and Sustainability.
Martel’s international team of experts can help you build the most effective communication and dissemination strategies and plans, with specialized management support, a comprehensive media and communication toolbox, expert advice and training, and all the materials you need for success.